MacDonald, on the other hand, has so far avoided being meaningfully deplatformed. “But at the same time, I don’t think that automatically just makes you, like, a Nazi.” “It’s not something I would have said,” MacDonald says of the n-word when I ask about working with someone like Calhoun. Incredibly, the song remains on YouTube, where it’s been viewed 16 million times. In his 2018 track “Racism,” he juxtaposes stereotypes among various kinds of white and Black Americans, using the n-word with impunity. Calhoun hails from Illinois and has a laconic flow and crude lyrics he is to One America News Network what MacDonald is to Fox News.
One of MacDonald’s latest projects is a joint album with “hick-hop” rapper Adam Calhoun, released in February. On YouTube, songs with titles like “Snowflakes” (by MacDonald), “Rittenhouse” (by Tyson James, a “politically incorrect Christian”), and “Patriot” (by Topher, featuring the “Marine Rapper”) regularly go viral and even reach the charts, to the confusion or ignorance of industry players. MacDonald is likely the most famous artist in a budding genre of his own creation: right-wing protest rap. At the highest valuations, celebrities like Joe Rogan have been able to build some of the most popular individual brands in America - in Rogan’s case, amid calls for him to be deplatformed for everything from vaccine misinformation to a number of since-deleted episodes in which the host routinely says the n-word.
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In all of MacDonald’s body of work, his favorite target is wokeness.Ĭonversations about free speech and cancel culture have created a cottage industry for public figures willing to use language that many people might find offensive. “Be aware” sounds a lot like “stay woke.” But don’t be fooled. “But like my whole thing is, like, be aware.” It’s Fox News and CNN and whoever the fuck else - R olling S tone.” It’s also Tom MacDonald, he concedes. “I think a lot of people benefit from social unrest and civil conflict,” he tells me matter-of-factly. He acknowledges extreme positions benefit him. Although he also makes pop punk about breakups and moody tracks about sobriety, those never seem to blow up the same way. MacDonald’s music since “Whiteboy” has been a steady stream of ever-more-viral tracks trashing Black Lives Matter, fat acceptance, and whatever other liberal boogeyman was on Fox News that week. He suggests that he isn’t against abortion, or gun control, that he watches videos about “intersectionality.” All of which throws me off. Of course, he brought this upon himself.įour years after “Whiteboy,” MacDonald is eager to “show people I’m not just some brainwashed right-wing zombie.” When we spend time together this winter at his place, he’s ultra-paranoid about Covid, requiring us to stay masked and socially distanced even outdoors. “That freaked me the fuck out,” he said, claiming that, as a Canadian, he was unaware of the chaos his track would unleash. MacDonald said he spent hours deleting their comments celebrating him. Eventually, white nationalists discovered the song. Even if you’ve never seen the video for “Whiteboy,” you know precisely the type of person who would put it on repeat. Those reactions, he hoped, would “spark the conversation.”īut MacDonald started something more vicious than a conversation. He says that he wanted viewers to get pissed off. Almost as if it were an HBO Max original, MacDonald released an accompanying behind-the-scenes clip where he describes the concept of the song. “Cringing With Whiteboy,” a reaction video, is currently sitting around 1.6 million views. The rest of the classroom begins to taunt him: “White boy, don’t say that/White boy, you so bad.” MacDonald overpowers them with a scream of anguish, his voice rising above all the others in the room: “White boy, white noise, saying shit I can’t say with my white voice.” Naturally, there are viral videos mocking the song. The teacher, played by a Black actor, tries to quiet MacDonald down, waving his arms and wordlessly shouting. Just as he starts rapping about how he shouldn’t have to feel bad for being white, the students start to make faces and throw paper at him. It’s set in a Southern California classroom where the musician, who is white, wears blond box braids and sits at a desk in a row of bored-looking students.
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Perhaps you’ve seen the music video for “Whiteboy,” which currently has more than 22 million views on YouTube and made a minor celebrity of a carpenter turned pro wrestler turned rapper named Tom MacDonald.